Using Digital to Drive Business Your Way
JOIN US AND LEARN WHILE YOU LUNCH!
January 7, 2020
12:00PM - 1:00PM
John Albert – Chief Business Officer, Herrmann
Joe Corbe – Digital Agency Partner, 1631 Digital
When it comes to using digital tools efficiently and effectively, many physicians, practices, clinics, public health agencies and others across the broader health care spectrum employ hit-or-miss tactics and hope for the best. This presentation takes a look at opportunities available in the digital marketing arena to showcase your brand, attract new business and deepen existing relationships across a variety of online platforms; what you should know before diving in; and steps you can take to create great campaigns.
Attendees will learn:
What questions to ask
What advertising platforms to consider
Why creative execution is important
What you should measure
How to set expectations
How to determine a realistic budget
How to craft a strong call to action
The role of data & AI in digital advertising
(Members Attend Free, Non-members $25.00)
Continuing Education Enits, CEU's:
Earn up to 1.0 continuing education unit hours for each hour of education from the ACMPE, American College of Medical Practice Executives. Our events are eligible for continuing education units as awarded by other professional associations. We recommend that you contact your professional association for their approval process.